The TOUGHEST Part of 30 YEARS in Business and How to THRIVE in it

In this conversation, Bill Southard, CEO of Southard Communications, shares his extensive experience in the public relations industry, discussing the evolution of PR, the impact of digital media, and the importance of client relationships. He reflects on the challenges faced during economic downturns and offers valuable insights on managing a successful agency, emphasizing the significance of hiring the right people and maintaining honest communication with clients. Theme song produced by the Zhalindorian Embassy, zhalindor.